This is one in 20 years opportunity

Mx Hub
7 min readJun 30, 2023


Moments like this only come around once in 15 years. Previous one was China + rise of social media + iPhone-driven e-commerce moment (Facebook / TikTok, Apple and Alibaba/Amazon dominating till now).

All that is changing this year. New era of Internet is ongoing.

Language models + autoAgents with voice interface makes sites like Amazon/Aliexpress and even TikTok obsolete: your AI agent will find all you need, from best e-commerce deals to most suitable videos.

There is AI era, and new leaders are arising to replace old kings.

PWC research also shows that 45% of total economic gains by 2030 will come from product enhancements, stimulating consumer demand. This is because AI will drive greater product variety, with increased personalisation, attractiveness and affordability over time.

Here is AI index that is measuring your readiness for AI transformation

This ability to adopt best AI tools first is distinctive trait of the future leaders -

We call it the Kings law: winners take the lion share of added value in new economy.

But most Founders will squander this AI moment: They’ll move too slow.

It has always been true that speed is the #1 advantage of an early-stage startup. But now that generative AI is here, you have to go 10x faster.

There is the list of the most prospective AI startups

The most lucrative application of AI is game industry, games became infinitely evolving platforms.

When you put a game out, that’s just the beginning. Game founders understand you must continue developing and keep adding content, features and live operations. If data tells you that players don’t like a feature, you replace it. If players are getting bored, you add new content. If engagement is not high enough, you create more events and live activities. If the game is slowing down, you add new meta layers that bring the excitement back to the game.

You never stop looking at the data, and improving your game. You never stop learning and making your game more fun, more engaging and more exciting.

Generative AI in game: an ultimate “Fairy dust”

The best games teams always combine data science and creativity. But in recent years the balance has shifted even more toward the data.

Real-time data used to constantly change the gameplay, that is the secret of outstanding games. There are valuable insights on how strong CEOs design strong systems — for product, speed force, measurement

How to build Data-Driven Game Platforms

The best games teams are first and foremost creators. But the way to optimize any aspect of any game is through data science.

Games should generate tons of data across all their different modalities:

create various daily activities that are each great for different types of users so that the game becomes by design better for each user.

Live Ops is the ultimate example of real-time iterations. You build an adjustable and a live ops team can tweak it so that each user gets the best possible experience.

Main rule of data-driven insights.

Share Measurements Widely

If you’re going to measure all these things, make sure you share them. Widely.

As a company grows, there’s some temptation to try to hide the full picture, or make things seem better than they are. But that leads to problems, and will kill innovation before it starts.

If you’re starting to build a company and you’re making sure you bring in great talent, if you give that talent all the information they need, great things will happen. Even without you doing anything. My belief is: share information as much as you can. All the sales, all the KPIs, what users did, what they didn’t do, all the issues in support…I would send reports to the level that people would just always come back and tell me: this is too much, we need to reduce it. And I would say, just don’t read it. I don’t mind. But I want it to be available all the time.

The reason companies slow down is because of complex decision making. Avishai has put a few Systems in place to simplify the approval process:

1. Every project has a clear owner

Overly long chains of command kill speed. Avishai simplified the chain of command, even as Wix was growing, by creating a sub-company structure.

Each “sub-company” within Wix has a trusted chairman and CEO that can approve projects without sending them up the chain of command.

2. No waiting in line for resources

Having too many ideas and too few resources to execute is a good thing. But there are ways to make sure that those resources are well-distributed throughout teams.

Your team should not have to depend on someone else to get what they need.

For example: If you need UX, or if you need someone to write content and you’re waiting in line things slow down. Wix cut down on wait time by giving each team their own resources (UX, content, etc).

As Avishai put it: There’s no team at Wix that is waiting on someone else to give them resources.

3. Write scalable code or refactor when you need to

How you write code early makes a big difference.

As Avishai experienced with Wix: When you just have two or three services, you can just write them from scratch and that’s okay. But when you grow to a thousand services, you won’t be able to write each from scratch.

Rules of AI-driven game design, from NFX.

1.AI is more cost effective (and scalable) to generate items and scenes for all players, even personalized objects and scenes.

It could be fully automated or user-led with generative tech creating the item in the game’s style.

Generative tech will create a wealth of new content that can only make in-game worlds more interesting and more engaging.

AI will unlock new content mods (quests, characters, creatures, etc) and gameplay mods (equipment, combat, etc) alike.

This is an entrypoint for more players to become storytellers, but also the option for players to enjoy different versions of the games they love most.

It’s still unclear whether generative tech tools will eventually make modding a subset of the core game development or just reduce the threshold for more creators, but the outcome will surely be more fun for players.

2: AI will drive personalized, more creative storytelling

AI makes infinite, personalized storylines cost-effective and scalable.

We’re already seeing just how quickly AI can generate unique and interesting stories.

NFX-backed Latitude is building a text-based engine where you can constantly experience new, unique stories. It’s more complex, but this will happen in video games soon.

Characters won’t say the same script to you every time. Your actions will feel real and have lasting effects because AI-generated stories respond to your actions. And even if you play the same scene with the same action, the outcome storyline can be different each time — from both a content and graphics perspective.

This is a major revolution. If, in the past, we were excited by the shift from scripted progress worlds to open worlds, we will now be moving to fully unscripted worlds. Think about each one of your favorite games: how would it feel if you could play it again and again with the script, character behavior and graphics changing. A new and exciting era!

You will never play the same story twice — and, at the extreme, you’ll never play a story that was written for someone else, if you don’t want to.

Story creation will be faster, cheaper, and unique to the player.

3: AI will drive next-level optimization

Great games companies are already using algorithms for game optimization. But AI’s capacity to analyze data is increasing rapidly. We will generate more data and learn more from it. And as we will have a lot more creation options — more items, more scenes, more stories — we will need next level optimization to ensure that each player is presented with the options best for them.

4: AI is going to become a human-like companion

AI is only going to become more responsive to the individual player.

Innovation in Games Will Influence Other Industries

The outcome of being data-driven, iterating, and optimizing the game for the individual player is that this industry will spearhead progress in two major areas of interest: Interactive Entertainment, and The Metaverse.

These are not specific projections, but a realization: if you believe that these industries will be worth hundreds of billions (as many already do) — you should also believe that game companies will be worth a lot more than they are today.

Innovative Interactive Entertainment

For decades, we’ve been seeing the line between watching and playing become blurred. We have seen increasing experimentation here, like Netflix’s non-linear Kaleidoscope or games like Immortality that comprise three fully interactive films as part of the game experience.

That’s exciting, but right now the only place where we truly see meaningful interactive entertainment is in games. They are the best model we have for developing and optimizing interactivity. They’re the tip of the spear for this whole space.


AI could be a technology that could disrupt entire industries, like the rise of online streaming ended video rentals, or the cameras on phones fueled the rise of Apple and the decline of Kodak.

So, leaders of technological step change will get the lion share of added value!

Rating of Emerging tech leaders.

My organization is doing Emtech rating for a while, presenting it at such top tier events, as WEF

Ai is the Emerging technology #1 since that time. AI-driven wealth (as much as $15.7 trillion), is the main prize of the race of tech dominance.

Now, the leaders of this rating are presented by us to Saudi Arabia funds, the most bullish funds in the world. Contact me, if you have a game changing innovation



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