How an error in the initial strategy leads to better results for DAYS.
In early 2017, the ICO boom began. Thousands of companies have oriented their strategy on the possibility of global crowdfunding in amounts that often exceed $ 100 million. There were projects that collected more than a billion: Telegrams (1.7 billion), EOS ($4 billion. http://coinews.io/ru/category/1-kripto/article/2561-najdovshij-kraudsejl-v-%D1%96stor%D1%96%D1%97:-eos-za-r%D1%96k-ico-z%D1%96brav-4-mlrd-dolar%D1%96v-
DAYS sharing economy of health and wealth services project focused its strategy on this opportunity. Combined with the possibilities that open up.
in connection with the following mega-trends:
1) population aging, coupled with the concentration of effective demand in the category of 50+, makes life extension services the most sustainable sphere.
2) the growth rate of prices for medicine
https://www.bloomberg.com/graphics/2018-drug-price-index/
moves demand for new technologies that use AI to reduce costs and efficiency. For example, there are already applications that diagnose MRI for 1 dollar.
3) lack of jobs for young people (exacerbated by the development of AI) and remote work (freelancing, project employment) becomes a new norm.
4) Heatlhtech and on-demand are top categories.
The main category is On-Demand, with 23 unicorns accounting for nearly $203B in combined valuation. https://www.cbinsights.com/research/unicorn-startup-market-map/
Longevity investment is also booming
DAYS foundation core.
In these circumstances, an international team of investment, blockchain, marketing, AI, biotech and life extension specialists has created a project that synergistically combines all of the above industries.
The interdisciplinary approach works, but to the mass financier is incomprehensible.
Everything would be fine, but over the year, how long the ICO boom lasted, it’s not physically possible to adjust all business processes, agree with all partners in many countries of the world, and do it at a high level corresponding to the status of a Swiss joint-stock company. The lawyers were especially tightened: try to back up a new business model with international agreements in a field that does not yet have regulation in the vast majority of countries! Business practitioners know that when a bank does not understand the client’s business, it does not skip payments.
The demand for new cryptocurrencies fell, along with the Bitcoin rate, by May 2018, when the past DAYS conferences in Oxford and Berlin set the stage for the start of the crowdfunding campaign. And then there are the legal requirements of the American regulator, who briskly began to oppose violators of the monopoly on the issue of cash equivalents: a ban to advertising tokens, and the requirement to register them as securities.
All this led to the fact that the project had to abandon advertising and to re-qualify tokens in securities. The massive investor was completely cut off, both in terms of the project’s understanding and in restrictive requirements.
To not give up!
It would seem that the initial mistake in choosing a strategy led to failure. But not the DAYS team, which only received an incentive to raise the level of the project to the level of the world’s leading investors, with whom the founders had a history of relations (SoftBank, Credit Suisse, the group of the founder of the Davos forum, Blue Chip Vision, insurance companies).
DAYS collaborate with two of them, with instant onboarding app Health-Wealth in the synergetic joint platform with BCV.
Killer application for Health-Wealth.
Facial diagnostics in a socially motivated application Healthy-Wealthy — an intermediate free product for onboarding — is the most effective way to collect global demand for longevity and fair insurance.
Similar project: Apple and insurer Aetna are teaming up on a new app to help track and reward healthy behavior
https://www.cnbc.com/2019/01/28/apple-aetna-team-up-on-attain-health-tracking-app.html
Use case for sharing economy partners.
A 2018 internal WeWork presentation depicted the scope of the company’s aspirations as a series of concentric circles. On the outermost ring sit its actual business units, from its school to its gym to its live events (such as its annual adult summer camp, a mashup of the Governors Ball Music Festival, Bhakti Fest, and Burning Man). This is the purpose for rebranding in The We Company.
DAYS and BCV offered to SoftBank’s Uber and The We company a leadership event program.
To be continued…
In the next article:
How DAYS will pick up 1 of 3 dollars which are wasted now…
